I enjoy reading feminist bloggers and magazines like Ms. But sometimes I find the complaints and accusations about sexism to be contrived. Case-in-point, a recent article on Ms. blog Ms.cellany that criticizes the makers of Newcaste Brown Ale for their latest advertisement. It’s kind of silly.
The Ms. blogger chides Droga5 saying,
The stereotype that professional women are ugly went out with the Cold War….
…Heineken and Newcastle Brown Ale are doing a disservice to women and men by perpetuating outdated stereotypes that all successful, intelligent women are ugly…
Uh, what? Where in the ad did Newcastle say that professional women are ugly? I’m pretty smart. I have really good hearing. And no where in that ad did I hear anything advocating an ugly businesswomen stereotype. Sure, they said their brewer was not attractive. But I didn’t hear them say, “Well we all know lady brewers are homely.”
Ms. really missed the mark on this one. They are basically putting words in Newcastle’s mouth. And they have missed a real opportunity to address the real issue I find in this ad – the idea that anyone less than modelesque is not worthy of airtime.